New CrossFit Logo Design For Stroudsburg Based Gym

Recently, we had the opportunity to work with our friends at Stroud CrossFit to re-develop their branding. Originally developed by the talented Bailey Garrett in 2013, Strouds initial branding was perfect for them. It had the grit and tough look that a lot of CrossFit gyms were shooting for.

With Strouds goals of expanding beyond only CrossFit, the goal of a more streamlined brand was set. Our task was to create a scalable brand that was sporty while still having character. After sketching a number of different concepts, the final option was developed as you see below.

New CrossFit Logo Design For Stroudsburg Based Gym

And by the way, we would love to help out your brand. Let’s chat.

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